Note: This post was written to satisfy an assignment for the “Social Media and Analytics” class I’m taking, taught by Leila Samii (), but I hope you’ll find it interesting nevertheless.
Last May (2014) the Marriott hotels chain started a promotion allowing social media users to earn Marriott Rewards points through a “Plus Points” program for:
- following Marriott accounts on Twitter and Instagram,
- retweeting Marriott’s content,
- checking-in at Marriott on Facebook,
- or posting on Twitter or Instagram content with hasthags #MRpoints and #LoveMarriottRewards.
Continue reading Tweeting for #MRpoints: A Few Comments on Marriott’s Plus Points marketing campaign
because the world is too interesting to stay home