Note: This post was written to satisfy an assignment for the “Social Media and Analytics” class I’m taking, taught by Leila Samii (@reallyleila), but I hope you’ll find it interesting nevertheless.

Last May (2014) the Marriott hotels chain started a promotion allowing social media users to earn Marriott Rewards points through a “Plus Points” program for:

• following Marriott accounts on Twitter and Instagram,
• retweeting Marriott’s content,
• checking-in at Marriott on Facebook,
• or posting on Twitter or Instagram content with hasthags #MRpoints and #LoveMarriottRewards.

Continue reading Tweeting for #MRpoints: A Few Comments on Marriott’s Plus Points marketing campaign →